From idea to attitude.
UNFLTRD started with a simple idea: fashion should be as real as the people wearing it. Tired of cliché graphics and mass-market mediocrity, we set out to create something different—premium apparel with personality. No fluff, no filters, just high-quality pieces that let you wear your truth.
The brains behind the brand.
Meet the chaotic minds that power UNFLTRD.
Trainor Walsh
Founder & CEO
Trainor's mom always said he was stylish, and honestly, we trust her judgment. If that’s not enough to convince you to grab something, well…he just needs to work harder to show you how your wardrobe deserves an authentic upgrade. Trainor started UNFLTRD because he believed that life's too short to not share your truth. He's a lifelong Hawkeye; he's borderline obsessed with golf; and—according to Ember—might care a little too much. His passion: Helping you live life UNFLTRD.
Ember Ferrantino
COO
With 15 years of marketing background and zero interest in following societal norms, Ember is a creative force that helps keep UNFLTRD true to its authentic self. A master of bold branding and even bolder comebacks, she strives to make sure UNFLTRD stays as unapologetic as the people who wear it. Chronically unserious, proudly unboxed, and thriving in chaos and creativity.
Shop our favorites.
Must-have pieces, hand-picked by Trainor & Ember.
